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Channel: Official Yahoo Store Blog: Tips and Tricks for Ecommerce Success » Getting Started
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Taking good product photos

I love photography. One area, however, that has always frustrated me is taking product photos. Since my job has to do with ecommerce, friends often ask me to help them with taking product shots and it...

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Knowing What’s Right to Write for Product Page Content

All too often I see merchants with stores that have recently opened (or have been open for a while but are complaining about lack of natural search traffic), with product pages that lack sufficient...

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A Few Quick Thoughts from Search Engines Strategies San Jose 2007

I was able to sneak out of the office this week to attend a few sessions at the Search Engines Strategy conference held in San Jose this week. Here are a few thoughts from some of the sessions I...

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Merchant Interview: Emitations Taps the Power of the Press and Social Networks

I conducted the following interview with Au-Co Mai, founder of Emitations that specializes in sterling silver jewelry. I met Au-Co at the Internet Retailer show. After looking at her site and speaking...

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Help With Choosing Keywords Wisely

What keywords should you use for your search marketing campaign? What about for your title tags, header tags, and within your product content? Identifying the keywords that resonate with your customers...

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Do your photos need more zing? Give them a little “Bling”

It’s no secret that the quality of a store’s product images can have a significant impact on its sales. If you’ve invested time and effort to refine your product images, then you’ve likely found image...

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What can you do with Yahoo! Web Analytics?

We announced on Wednesday that Merchant Solutions Standard, Professional, and Yahoo! Store merchants will soon have access to our beta release of Yahoo! Web Analytics, and that these stores will be...

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Feature Highlight: Customer Ratings

Recently, Yahoo! merchant Bob Shirilla — owner of Keepsakes, Etc. and Simply Bags — took the time to write us about the Customer Ratings feature, and how useful he’s found it for understanding his...

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The Danger of Relying on Price Promotions to Boost Conversion Rates

Today’s Y! Store Blog post comes from Scott Smigler, president of Exclusive Concepts, a Yahoo! Merchant Solutions developer partner that specializes in conversion optimization and advanced SEO. Scott...

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Free Webinar Weekend: How to Bring New Life to Your Website

Beginning Friday, August 21, through Sunday, August 23, 1 Choice 4 Your Store will be hosting New Life Event, a webinar weekend consisting of 20 free, live webinars that explore ways to bring new life...

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Jumpstart your Business in 2013. Free Webinar for New Merchants.

The Yahoo! Merchant Solutions team, along with developer partners EYStudios & Exclusive Concepts, is pleased to be hosting a free webinar for beginning merchants on Wednesday, January 16, 2013 at...

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Small Business Blog has moved

We’ve excited to announce that the Small Business Blog has moved to Tumblr. Please visit us here for information on tools and products needed to attract new customers, increase sales, improve...

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